SEO Consulting Services - Organic SEO
Our SEO clients are primarily mid-sized-to-large companies and well-known brands, with a desire to dominate their SERP’s and improve marketing ROI. Many of the companies who approach us already have internal SEO teams, but are looking to take their rankings to the next level.
Every Web site has a unique profile and set of needs, so every recommendation we make is highly customized, specific to the client’s Website and business situation.
Core SEO Services
We provide a wide array of professional SEO consulting services designed to help Websites rank better. Core SEO service areas include, but are not limited to:
- Website Strategic Plans
- Website Audit & Recommendations
- Deep Dive SEO
- Website Restructuring
- Website Content Plans
- Ongoing SEO Consulting
Website Strategic Plans
Too many Web sites operate with no real strategy, opting instead to chase an ever-expanding laundry-list of keywords, thinking that this is somehow the best way to build a business and kill the competition. It’s not.
Superior Web marketing comes from knowing a company’s strengths and weaknesses, evaluating competitors, identifying opportunities – and understanding the Web sufficiently well to know the best ways take advantage of those opportunities. Insightful strategies can help a site leap above competitors, often without the other guys understanding what just happened.
Website Audit & Recommendations
Poor site organization, technical problems, missed keyword opportunities, and hundreds of other SEO issues can greatly reduce a Web site’s ability to rank for important search terms. So in most cases it makes sense to start with a Site Audit. It’s also not unusual to combine a Site Audit and Web Site Strategic Planning into one assignment.
Areas of investigation during a Website audit include:
- Technical and structural review
- Keyword research and development
- Site organization and navigation
- Backlink analysis
- Competitive assessment
- Content assessment
Deep Dive Site SEO
Sometimes a site needs a major changes to the ways keywords are used, from site-wide and contextual navigation, all the way down to the page-level SEO. This might involve hundreds, thousands, tens of thousands, or even millions of pages.
Deep Dive projects yield very specific keyword and related recommendations, to maximize the site’s potential for rankings from core terms to long-tail queries.
If a site’s basic structure and organization is a major obstacle to strong rankings in the search engines, a large-scale redesign is needed. This typically involves:
- Updated site organization and navigation plans
- Updated directories and filenames (URL's)
- Updated page titles, meta descriptions, etc.
Website Content Plans
Some kinds of content are best suited for capturing organic search traffic; some for encouraging links from other sites; some for attracting the attention of key professional constituencies; etc.
Most sites don’t spend enough time thinking about:
- What kinds of content they need
- Who they are targeting with each kind of content
- How to best display their content
- How to market their content
On-Going (Retainer) SEO Consulting
Web marketing is not a "set it and forget it" endeavor. Many clients require an on-going SEO and search marketing resource for needs including: Site evolution and updates, technology changes, anti-competitive activity, category news and evolution, project overflow and new idea generation. Retainer arrangements mean that a client can pretty much get any question answered at any time.
Offering a list of standard, one-size-fits-all fees is a bit like offering standard, one-size-fits-all SEO services, and there’s way too much of that going around already.
Instead, below is the general range of pricing for some of the broad service categories we offer. Actual pricing is determined by the scope of the assignment (as defined by the client, with some help from us), the size and complexity of the site, and the nature of the category.
- Website Strategic Plans: $24,000 - $60,000
- Website Audits: $24,000 - $60,000+
- Ongoing SEO Consulting: $14,000 - $30,000 per month
Contact us if you'd like to learn more about any of our SEO/SEM services.
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