Why Clientside
Clients who pay for consulting services deserve to understand upfront how their service providers think and operate. If you think our philosophies make sense, we'd love to hear from you.
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Common |
Clientside SEM |
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Approach |
Technically driven |
Marketing & business driven |
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Goal |
Traffic |
Qualified traffic; Improved ROI |
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Method |
Tactical (code, keywords, links) |
Strategic (brand building, relevance, viral) + Tactical (code, keywords, links) |
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Strategy |
Be everywhere affordable |
Be right places w/right messages |
Quality Traffic & ROI
Our focus is on finding ways to maximize high quality traffic from the major search engines (and related sources), and on improving our clients' marketing ROI. We prefer to spend our time on what will grow your business ... not on what looks good resting on a coffee table.
High Level Involvement
Clientside SEM is run by three highly experienced marketing professionals: Aaron Wall, Todd Malicoat and Scott Smith. Clients work directly with principals of our firm.
Direct Talk
Right from the start, we'll ask questions, learn all we can, and be upfront about whether we think we can help your business, or not. If we don't think we can help — or if we think you might be better served by a different SEO/SEM firm — we'll tell you.
If we think you need to address other issues before embarking on a serious SEM effort — we'll tell you that too. Even if it means that we don't get your business.
Information Sharing
We're big on information sharing. You got questions? We got answers.
We don't believe that keeping knowledge to ourselves is in the best interest of our clients. We believe that clients are paying us, not only for our ability to help their sites rank better, but also for our knowledge. We're not cheap, and one of the reasons for that is that what we know is yours for the asking.
Partnership
We love reviewing Web sites, and will take on clients who only want a one-time site review and recommendations.
At the same time, we do our best work when we have deep knowledge of a company's history, goals and Web site(s). For this reason, we prefer on-going involvement in a small number of businesses. On-going involvement allows us to focus our thinking and efforts on areas that are important to the client, and fit well with the client's strengths, abilities and resources.
Realistic Goals
Search engine marketing is not entirely technical in nature, and for that reason, one cannot simply apply search engine marketing to a site of little or no value, and make it suddenly have value. You can, however, apply well-integrated and planned out SEM techniques to dramatically increase the value of real businesses (especially underdeveloped businesses).
We're Business People Too
We run businesses. We buy services as well as sell them. We've been on both sides of the fence. So we relate to our clients, and take their success seriously. We will not risk your brand for a short term bump in traffic.
We believe that SEO and SEM are a subset of traditional marketing. Our recommendations are built from understanding your core brand strengths, and other opportunities we see in the marketplace.
Learn more about us and our services.
Or, just contact us today.
Clientside Search Engine Marketing. Good for Business.